“To all the fathers who dare to dream, to all the fathers who dare to love.” — Carrie Mae Weems

‘Portraits of Fatherhood’, a new photography series by Carrie Mae Weems with A$AP Rocky, commissioned by creative director Matthieu Blazy.

The campaign marks a new chapter in A$AP Rocky’s expression, emphasizing his role as a loving parent and partner. “This is the evolution of Mr. Mayers,” says A$AP Rocky. “This is me embodying and embracing fatherhood, parenthood, companionship, and family, while still working on all aspects of my career.”

The tender black-and-white images show A$AP Rocky with his sons RZA, 2, and Riot Rose, 10 months. The photographs are accompanied by a short film, directed by Weems with music direction by Rocky. In their directness, domesticity and no-flash authenticity, the images recall Weems’ iconic Kitchen Table Series, as well as her first solo exhibition, Family Pictures and Stories (1981- 1982).

With its authentic everyday setting and focus beyond product, the campaign represents for Rocky an unprecedented endeavour. “To me, this is the first of its kind. It is a collaborative, collective art piece that shows the sincerity of my place and interactions as a father.”

Portraits of Fatherhood