Summer 25 celebrates the adventure of the everyday.


Suffused with a spirit of youthful imagination, the season proposes a new kind of power dressing – the power of wonder, discovery, and play. Under the creative direction of Matthieu Blazy, the collection is accompanied by The Ark, a limited-edition series of animal-shaped seats inspired by the iconic Sacco chair.


With photography by Sander Houthuys and video direction by Lars Timmermann, the Summer 25 campaign celebrates the season’s whimsy.


Key looks are shown alongside The Ark, with animation bringing the animal-shaped seats to life.


From fresh hues to floral details, frog jewels to crinkled fabrics, the season collides cute and radical, intrepid and precise. As new shapes, textures, and movements emerge, Summer 25 delights in all the possibilities of experimentation and becoming.

Images:
Photographer: Sander Houthuys
Casting: Anita Bitton
Hair: Duffy
Make up: Dame Pat McGrath

Videos:
Director: Lars Timmermann
Puppeteer: Martin Paas
Visual Effect: Zornshot
Casting: Anita Bitton
Hair: Duffy
Make up: Dame Pat McGrath
Music: «Theme from Beverly Hills, 90210» - John Davis, ℗ 1992 Giant Records, © Sony/ATV Harmony, Spelling Television Music

Key Products:
Photographers: Deo Suuvera and Pamela Dimitrov

Models:
Ana Clara Falconi
Anok Yai
Bhavitha Mandava
Kaplan Hani
Larry Scott
Li Cheng Yuan
Mariana Gonçalves
Marta Freccia
Maysa Barreto
Mike Vasilakis
Mohammed Banze
Natasha Poly
Nicolo Sala
Penelope Ternes
Ruyu Chen
Youssef Rocha