BOTTEGA VENETA LAUNCHES CRUISE 2013/2014 ADVERTISING CAMPAIGN: THE ART OF COLLABORATION WITH DAVID ARMSTRONG
Bottega Veneta is pleased to announce David Armstrong as the brand’s Cruise 2013/2014 advertising campaign photographer. The campaign, which was photographed on location in New York City, features both the women’s and men’s collections and is the latest in Bottega Veneta’s ongoing series of creative collaborations featuring the talents of outstanding artists.
The Cruise 2013/2014 collection is one of ease and informal elegance. The women’s overall silhouette is relaxed yet still feminine in shape, with a color palette that incorporates both neutrals and radiant colors; among them alabastre, walnut, électrique blue, various reds and pale pink.
Materials are lightweight and transitional, at times block-printed or embellished
with embroidery or fringe. Women’s bags are either soft and unconstructed or smaller and angular, and the handwoven
raffia brogues, loafers and pumps are an exceptional example of Moroccan artisanship. For men, the silhouette is equally
relaxed, though still meticulously tailored, featuring a narrow pant. Materials include refined ramie cottons, washed flannel,
gabardines, shantung and cashmere, in a color palette that focuses on refined neutrals such as pearl, walnut, grey and black.
David Armstrong is an American photographer best known for his images of young men that often recall classic portraiture.
Since the mid-1970s, when he came of age among fellow members of the so-called Boston School (Nan Goldin, Jack
Pierson, Philip-Lorca diCorcia), Armstrong has been creating painterly, naturally-lit portraits of friends and lovers that
are a striking combination of the formal and the intimate. The images celebrate the beauty of the human form while
the unspoken connection between artist and subject is palpable and suffused with melancholy. His photographs have
been included in numerous group exhibitions including the 1995 Whitney Biennial and Emotions and Relations at the
Hamburger Kunsthalle, and are in the permanent collection of the Whitney Museum of American Art and the Museum of
Fine Arts in Boston.
“I have long admired David’s portraits, which are distinctly modern and yet have a classicism of form,” says Bottega Veneta
Creative Director Tomas Maier. “The clothes in this collection have an informal sensibility that is intrinsic to Cruise, and yet
as with all our collections, there is a rigorous craftsmanship beneath everything. David’s aesthetic is perfectly calibrated to
capture both these elements, and I was very happy with the result.”
Armstrong joins a long list of renowned artists who have contributed to the creation of Bottega Veneta’s advertising
portfolio. Previous collaborations include Ralph Gibson, Peter Lindbergh, Collier Schorr, Erwin Olaf, Jack Pierson, Mona
Kuhn, Robert Polidori, Alex Prager, Robert Longo, Nan Goldin, Steven Meisel, Larry Sultan, Todd Eberle, Nick Knight, Sam
Taylor-Wood, Annie Leibovitz, Tina Barney, Lord Snowdon, Stephen Shore and Philip-Lorca diCorcia. Bottega Veneta’s
Cruise 2013/2014 advertising campaign will debut in December issues of select magazines globally.