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The looks

SPRING-SUMMER 2014: MODERN FEMININITY

For Spring-Summer 2014, Bottega Veneta explores the possibilities of material and volume with a collection that ranges in palette and
proportion, but shares a singular femininity and modernity. Allowing fabric to take the lead results in a collection about freshness, both in terms of material and technique.

The video

Advertising Campaign

  • BOTTEGA VENETA’S SPRING-SUMMER 2014 CAMPAIGN THE ART OF COLLABORATION: ON LOCATION WITH PIETER HUGO

    “The Art of Collaboration” is a series of videos documenting the collaborative efforts behind Bottega Veneta’s global advertising campaigns. Each season a new campaign is conceived and photographed by an exceptional photographer working together with Bottega Veneta Creative Director Tomas Maier. For Spring-Summer 2014, the talent behind the lens was South African photographer Pieter Hugo.

  • In the newest video, shot in New Jersey in October of 2013, Hugo works with Maier to create images that are undeniably bold, beautiful and fresh. Asked why he chose Pieter Hugo for this campaign, Maier explains, “Pieter was a natural choice for the campaign as he has the most unusual use and sense of colour, and is also a master at framing his subjects in their environments in a most poetic way.” He adds, “I was interested to see how he would be able to translate his approach to image-making for our collection, and am very pleased with the result.”  The short film captures the intensity of the creative process while offering a detailed look at the Spring-Summer 2014 collection.

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