BOTTEGA VENETA LAUNCHES SPRING-SUMMER 2013 ADVERTISING CAMPAIGN THE ART OF COLLABORATION WITH PETER LINDBERGH
Bottega Veneta is pleased to announce that Peter Lindbergh has photographed the brand’s Spring-Summer 2013 advertising campaign. The campaign, which features the women’s and men’s ready-to-wear collections, was shot on location at Universal Studios in Los Angeles in October 2012. It is the latest in Bottega Veneta’s ongoing series of creative collaborations featuring the talents of outstanding artists.
The Spring-Summer 2013 collection centers on a subtle and complex individuality. A palette of dusty, saturated shades of peach, yellow, blue, red, gray, and plaster is anchored in black and brown. For women, the mood is both tough and sweet, starting with a silhouette that features a strong, padded shoulder, a narrow waist, and a long hem. There are unexpected mixes of materials and prints, mostly florals, and surface embellishments of exceptional quality and varied provenance. This profusion of prints, materials, and handcrafted textures lends each piece a nuanced and undefinable dimension. Unexpected combinations of luxe materials also characterize the men’s collection, inspired by the breezy informality of the pullover. Narrow, cropped pants worn with pullover shirts and t-shirts have the effortless feel of sportswear. The slim, natural-looking silhouette is enhanced by sophisticated tailoring and offhand layering.
Peter Lindbergh needs little introduction. The internationally renowned German photographer and filmmaker has been a hugely influential figure in fashion photography since he first began working for Italian Vogue in the late 1970’s. Known for his narrative sensibility, he has a direct, minimalist approach that captures the individuality of the subject. His images, often in black-and-white, are instantly recognizable for their spontaneity and intimacy. He has exhibited in prominent galleries and museums around the world. His film Inner Voices won the prize for Best Documentary at the International Festival of Cinema in Toronto in 2000.
For Bottega Veneta Creative Director Tomas Maier, Peter Lindbergh was a natural choice for the Spring-Summer 2013 campaign because of the deep curiosity and genuine humanity the photographer brings to his work. “This is a nuanced and diverse collection in which the crucial element is the individual who wears the clothes,” he explains. “There are few photographers who can convey the range of emotion and personality that Peter can.” He continues, “We are both interested in escaping the clichés and conventions of fashion imagery. Peter was able to strips things down to their essence, creating beautiful images that express exactly what is most important.”
Peter Lindbergh joins a long list of renowned artists who have contributed to the creation of Bottega Veneta’s advertising portfolio. Previous collaborations include Collier Schorr, Erwin Olaf, Jack Pierson, Mona Kuhn, Robert Polidori, Alex Prager, Robert Longo, Nan Goldin, Steven Meisel, Larry Sultan, Todd Eberle, Nick Knight, Sam Taylor-Wood, Annie Leibovitz, Tina Barney, Lord Snowdon, Stephen Shore, and Philip-Lorca diCorcia. Bottega Veneta’s Spring-Summer 2013 advertising campaign will debut in February issues of select magazines globally.
A video documenting the photo shoot will be added in February to the Art of Collaboration video series at bottegaveneta.com
Discretion, quality, and craftsmanship – Bottega Veneta has created a new standard of luxury since its founding in Vicenza in 1966. Steeped in the traditions of Italy’s master leather craftsmen and long celebrated for its extraordinary leather goods, Bottega Veneta has recently emerged as one of the world’s premier luxury brands. The company’s famous motto, “When your own initials are enough,” expresses a philosophy of individuality and confidence that now applies to a range of products including women’s and men’s ready-to-wear, fine jewelry, furniture, and more.
While Bottega Veneta continues to grow, the qualities that define it are unchanging: outstanding craftsmanship, innovative design, contemporary functionality, and the highest quality materials. Also constant is Bottega Veneta’s commitment to its ateliers, where artisans of remarkable skill combine traditional mastery with breathtaking innovation. Indeed, there is an unusual and inspired collaboration between artisan and designer at the heart of Bottega Veneta’s approach to luxury, symbolized by the house’s signature intrecciato woven leather. In the summer of 2006, in recognition of the importance of artisanal craftsmanship and the fragility of this traditional way of life, Bottega Veneta opened a school to train and support future generations of leather artisans.
The most recent chapter in Bottega Veneta’s history began in February 2001, when the company was acquired by the PPR Group and integrated in its Luxury Division, formerly known as Gucci Group. Creative Director Tomas Maier came on board in June of that year and presented his first collection, Spring-Summer 2002, to immediate critical acclaim. From the start, the house’s sensibility was refined, sensuous, and intensely personal, designed for a customer who is sophisticated and self-assured. In the years since, Bottega Veneta has introduced exciting additions to the collection, including fragrance, fine jewelry, a watch, furniture, and home accessories, while continuing to offer an exclusive and coveted assortment of ready-to-wear, handbags, shoes, small leather goods, eyewear, luggage, and gifts.
Distribution of Bottega Veneta products is global, encompassing Europe, Australia, Asia, North and South America, where wholesale distribution in select specialty and department stores is complemented by a growing number of Bottega Veneta owned boutiques. These boutiques, designed by Tomas Maier and meticulously constructed to Bottega Veneta’s exacting standards, allow the customer to shop in complete luxury, privacy, and comfort. They are, like the products they showcase, a reflection of Bottega Veneta’s exceptional heritage and superlative quality.